The OneLove steering committee consists of representatives from 9 countries. It meets regularly to plan campaign activities.
The strength of the OneLove campaign is the power of a recognizable and collective approach; collaborative alliances and rigorous research and consultation which began in 2005.
The OneLove steering committee consists of representatives from 9 countries.
It meets regularly to plan campaign activities.
Campaign countdown
August 2005 – African Health Ministers adopted the Maputo declaration, calling upon countries to work together to intensify HIV prevention.
May 2006 – A Southern African Development community (SADC) Think Tank Meeting in Maseru identified MCP as a core driver of HIV & AIDS in the region and called on member states to tackle the issue of MCP together.
October 2006 – A SADC/ UNAIDS/Soul City consultation meeting in Swaziland recommended that MCP reduction be a key focus of social change communication interventions in Southern Africa over the next 5 years.
May 2007 – Soul City and regional partners meet to design a formative research process across 10 countries.
May – October 2007 – Qualitative research was conducted across 10 countries, with 179 focus groups, 116 in-depth interviews and literature reviews.
Research revealed common themes across all countries driving MCP.
November 2007- Research feedback and consultation workshop held. Research revealed common themes across all countries driving
MCP. Based on these findings the workshop recommended a regional campaign to run concurrently with local interventions to reduce MCP in SADC and a common set of messages to strengthen impact (including a possible common name).
December 2007 – A campaign and message design workshop was held.
The regional campaign uses the power of mass media (television, radio and print) and social mobilisation and advocacy, to drive social change in each country and across the region.
February 2008 – MCP Steering committee set up with representatives from 9 partner countries to oversee and run the campaign. Proposed campaign names suggested and three names and logos chosen to pre-test.
March – October 2008- Findings revealed that the name OneLove (talk, protect, respect) resonated with campaign message and audiences across the countries. Need to translate and adapt the tagline for local languages and idiom was identified.
October 2008 – Campaign roll out begins.
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OneLove Regional Partners
