The OneLove campaign was very well-received in South Africa. The multimedia campaign was made up of Soul City 9 television and radio dramas, as well as printed materials.
These media reached 61% of the South African population.
According to research, reach was particularly high among young, more educated, unmarried people of African descent.
Research also shows that this is a group that engages in higher risk behaviours including multiple concurrent partnership. Soul City’s radio message is also reaching the least-resourced populations in the rural areas of South Africa.
OneLove was responsible for:
- The increase in knowledge of condom use as a method of HIV prevention among 822,319 people (i.e. 3% of the population.)
- Increase in knowledge around partner reduction or faithfulness to one partner 1,644,600 South Africa (6% of population)
- Creating debate amongst youth, parents as well as couples in sexual relationships.
The full report will be available soon for uploading. Meanwhile, you can contact Soul City at info@soulcity.org.za to ask for the report.
