The rough translation for the message is "Refuse to have relationships with older men."

Check out this article published in The Star in South Africa, which looks at sugar daddies and how relationships between people from two different generations help spread HIV.

Sugar daddy. The term sounds harmless, even flippant, but in truth it denotes a social phenomenon that is far from sweet, says The Star.

“Girls are after cellphones, cash, cars – the three Cs,” revealed one ‘sugar daddy’ in a research study undertaken by the Soul City Institute focusing on the practice of multiple concurrent partnerships in South Africa.

The article notes that poverty often plays a role in some of these relationships, where people have sex for money so they can provide for their own and their family’s basic needs.” But many people also talk about wanting material possessions such as designer jeans which they acquire from sex partners,” the study found.

Read the full article.

The problem of sugar daddies is not just happening in South Africa. In Tanzania, young people told the OneLove researchers that they are forced by the 4Cs to have relationships with sugar daddies and sugar mammas: cellphones, cash, cars and chips!

Lesotho also faces the same problem, and has developed a billboard which aims to encourage young people from having inter-generational relationships.

Talk about it

What can we do as a sociey to teach our young people that sex for material gain is not healthy? Share your views in the comment section of this post.

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