Check out the audience reception and capacity building report of Untold: Stories in a time of HIV & AIDS , a series of nine films for television from nine countries across southern Africa.
The reception study was conducted in all nine countries.
The contents of the report include:
Research Methodology
- Methods
- Sampling
- Guiding Questions
- Analysis
- Limitations
Overall Impressions
- True to Life
- Regional Identification
- Emotional Appeal
- The Co-Viewing Experience
- Discussion of Films
- Behaviour Change
- Concerns
Assessing Reach
Capacity Building
Conclusion
About Untold
Untold: Stories in a time of HIV & AIDS, is a series of nine films for television from nine countries across southern Africa.
Each film has its own distinct voice, which tells a story previously untold: of love and hope, secrets and lies, courage and betrayal, in a time of HIV & AIDS. Through carefully crafted entertaining stories, drawn from indepth research, social issues are woven into popular dramas, which have the potential to reach audiences of millions.
The nine Untold films are from Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia and Zimbabwe. Untold was broadcast on public television in all the countries.
The Untold series is part of a large-scale, crossborder, health communication project, led by Soul City Institute for Health and Development Communication.
The South Africa-based Soul City Institute works with partners in eight other southern African countries to develop effective social change communication.
A DVD set of the films with an accompanying discussion booklet has been distributed to more than 100 HIV-education and ommunity organisations across the region.
The Untold films were also the culmination of an ambitious and multi-faceted capacity building programme, in which local writers, producers and directors were trained and mentored in the development and production of effective edutainment drama.
Eleven writers and nine producers from across the region also completed an intensive, accredited 18-month training course in scriptwriting and film production, which was integrated into the process.
The Untold series has moved and entertained audiences, created dialogue and debate, and got people thinking about the choices they face in relation to HIV & AIDS.
4 Comments
The overriding message in these untold stories is: ‘Don’t have more than one partner’. Surely it doesn’t make any difference, as long as condoms are used? Why put moral issues into it? The moral aspect has nothing to do with HIV infection.
Can’t one just work at the prevention issue and leave the preaching aside? It’s a much more realistic approah in the long-run.
@penelope – we’re not dealing with the issue from a moral perspective. Yes, our message is that people should have one partner, rather than multiple partners. But there are many issues that have brought us to the point where we are focussing on that aspect:
* Research that we did in 10 countries in Southern African showed that having multiple sexual partners is a big factor in the spread of HIV in the region. That’s why we, in the region, we account for over 60& of all the people living with HIV.
* Many people in the region have long-term multiple partners. Polygamy is accepted in the 9 countries the campaign is run. And lets face it, once people are in a steady relationship, the condom tends to get forgotten.
* Many of the women in the region are unable to negotiate with partners to use condoms.
So no, we’re not getting all moralistic on people. Practically speaking, we can’t even go there, because we’re dealing with 9 countries, with each having different nationalities and cultures even within each country. So what I see as morally wrong from a South African perspective may not even register as an issue for someone living in Zambia.
I support and agree that condoms play a big part in the prevention of HIV transmission but the problem comes on consistence. Most of the time people fail to be consistent in the use of condoms and that is where the issue is.
@ndakaitei – true dat!