The OneLove campaign is unique because it combines both in-country campaigns with a regional component as well.
OneLove is the largest cross-border communication campaign to tackle the issue of MCP.
Highlights
- More than 8 628 800 copies of OneLove print materials published in 12 languages.
- 7 radio drama series developed in 10 languages, broadcast to reach about 20 million people across southern Africa.
Campaign Message
Having multiple concurrent partners puts you and your loved ones at risk of getting infected with HIV.
A safe relationship means:
- No secrets and lies.
- Communicating effectively.
- Challenging cultural practices that support MCP.
- Respect and equal rights for and between men and women.
- Societies must support and encourage safe relationships.
Lesotho
The OneLove campaign in Lesotho was launched in December 2008.
Hope Dolo, director of Phela, the NGO partner leading the campaign in Lesotho,says “the Lesotho National AIDS Council has endorsed the OneLove campaign and community dialogues have begun all around the country.”
Lesotho’s multimedia rollout comprised a booklet highlighting issues around gender, women and HIV & AIDS and a pamphlet detailing the risks associated with MCPs. More than 406 000 copies of a relationship booklet (Relationships Made Easy) were published in November.
Tanzania
The OneLove campaign in Tanzania was launched by Femina HIP on the 9 October 2009 in Dar es Salaam.
The Tanzania campaign focuses on the youth as its target audience. This is done through the Fema TV Talk Show, a 30-minute weekly talk show for and by young people in Tanzania.
The show is presented in Swahili. It is broadcast nationally on ITV and TBC1. Femina HIP has also developed a short vignette, where two main characters dramatise relationship issues.
NamibiaThe OneLove campaign in Namibia was launched in 2009 with a radio drama.
Desert Soul has published 350 000 copies of a book Life And Love with One Partner. A new radio drama is also planned for later in the year.
Desert Soul and its partners have also facilitated two workshops on MCP with traditional leaders.
Swaziland
Swaziland launched their OneLove campaign in February 2009 with a mass media campaign.
The national campaign is led by NERCHA with Lusweti, and is characterised by strong partnerships between the urban and traditional sectors through Khulisa Umntfwana and the religious sector through the Church Forum.
Multimedia materials for the campaign include 225 600 copies of a booklet, Love, Sex and You, TV and radio adverts, where various community leaders champion OneLove, a radio drama series and a series of articles in mainstream media.
Mozambique
November 6th marked the launch of the campaign about Multiple Concurrent Par tnerships (MCP) in Mozambique. It is commonly
accepted throughout Mozambique that a “normal” man needs to have several sexual partners to prove his manhood.
“Amores a mais é demais! Yuuh! Não vale a pena!” is the name adopted for the MCP campaign in Mozambique.
The campaign, (done in association with OneLove) kicked off with the broadcasting of the TV spot Conheces o Ze, the Mozambican adaptation of Meet Joe.
For the next three months N’weti will rollout a series of communication materials addressing MCP. This will include the distribution of
more than 1 million booklets focusing on communication amongst couples.
A radio drama telling the story of young Ibrahimo and Rute is also being aired.
Zimbabwe
Zimbabwe’s campaign launch took place on the 3rd June 2009. An active partnership with UNFPA saw over 4 million materials,
including booklets and pamphlets, being branded OneLove.
The campaign is supported by the NAC and spearheaded by Action.
Malawi
Malawi rolled out its OneLove campaign in October 2009. The campaign is being implemented in partnership with the NAC, key government ministries and departments, the UN Community, NGO and business sectors, the media, as well as faith-based organisations.
Campaign materials include TV and radio talk shows, a radio drama series, 970 000 copies of a relationship book (Sexual Partners and Our Lives), public service announcements, music, newspaper articles and adverts. The campaign also includes social mobilisation campaigns among the youth.
Zambia
OneLove Kwasila led the campaign with a locally produced, innovative 10-part TV miniseries named Club Risky Business which highlights the risks of MCP.
OneLove Kwasila also developed a 10-week live TV talk show and 600 buses branded with OneLove messages. OneLove Kwasila has also
published 730 000 copies of a relationship booklet (You and Your Relationship.)
Over 5000 posters carrying key MCP messages and 5000 bumper stickers were also distributed. OneLove Kwasila has also provided training on MCP issues to top local musicians, religious leaders and the cabinet committee on HIV.
The campaign is led by the NAC, and other partners, including the ZCCP.
South Africa
The OneLove campaign in South Africa was launched at the end of January 2009 with the popular 13 part television drama, Soul City.
Campaign partners nationally were provided with toolkits posters, T-shirts, booklets and bangles) which enabled them
to hold OneLove dialogues.
There was a radio drama and talk shows in 9 different languages as well as a number of PSAs.
At the end of 2009 a guide to good sex in a safe relationship was published called SoulSEX.
