You haven’t met Joe, but you’ll want to know a bit about him.
The booklet entitled Meet Joe complements a one-minute animated television public service announcement (PSA). The booklet forms part of the regional Onelove campaign’s cross border HIV prevention campaign in Southern Africa.
The concept behind the comic and the PSA is to represent people without showing identities or specific racial or cultural groups. It seeks to cross borders and boundaries and is designed to present the message in a fresh and innovative way.
Check out the booklet, because Joe could be having a very big impact on your life.
Talk about it
How does the concept that someone else you don’t know, and whom you may not even like, is making your sexual decisions make you feel?
