The National AIDS Commission (NAC) launched the OneLove campaign in Malawi on Wedneday 28th October 2009. The campaign was launched in collaboration with various partners in the national response to HIV and AIDS, including Pakachere, the OneLove regional campaign partner in that country.
The campaign aims to:
- Raise awareness of risks of having multiple and concurrent sexual partnerships.
- Get us talking and thinking about our sex choices and practices that influence us to engage in multiple and concurrent sexual partnerships.
- Create public debate about how culture and gender impact on the HIV and AIDS epidemic.
- Challenge harmful cultural values and norms that put us at risk to HIV infection.
Campaign activities
OneLove campaign activities are being implemented by a cross section of partners who will use social mobilisation and mass media. The media component is made up of TV talk shows, a radio drama series, public service announcements, music, newspaper articles and adverts as well as relationship booklets.
The radio drama series was launched on the 9th October and broadcast on MBC radio 1, Transworld radio, Power 101, Dzimwe Community radio and Nkhotakota Community radio.
The social mobilisation involves various interpersonal communication activities and community outreach activities.
The campaign message:
- Having multiple and concurrent sexual partnerships puts you and your loved one at risk of HIV infection. The more sexual partners you have the more the risk of HIV infection.
- Reduce the number of sexual partners that you have to reduce chances of getting HIV.
- Stick to and be faithful to your one and only sexual partner and be sure of less or no risk to HIV infection.
- If you are in a polygamous relationship, respect the founding principles of polygamy. Stick to the wives that you have. You should understand that if one person is infected, it means all of you will be infected.
- Above all, go for HIV testing and counseling so that you know your status and the status of your sexual partner before having unprotected sex to be sure that you are not at risk of HIV infection
For more information about the OneLove campaign in Malawi, contact:
nac@aidsmalawi.org.mw
info@pakachere.orginfo@psimalawi.orggmkandawire@malawibridge.org
Resources
Download a recent research report about Multiple and Concurrent Sexual Partnerships in Malawi.
Also look below this page and join the ongoing discussion about MCP in Malawi. You can also join the discussion by leaving your comments on the site.
You can also download the resources that we have available on this web site. These documents can help you:
- Make choices that are healthier for you, your partner, family and community
- Please your partner sexually
- Improve the way you communicate with him or her
Share this information with others.
Remember to regularly check the Malawi pages of this portal for new information about the country’s national campaign.










